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Riddell SVP of Research & Development Thad Ide highlights the evolution of the football face guard and helmet over the last several years. The segment also features Riddell's HITSystem technology that is being used by Virginia Tech University where the team wears Riddell Revolution Speed helmets.
Experience the Dome. Easton-Bell Sports' commitment to the development of state of the art head protection for the world of sport.
Riddell reconditioning and recertification process is part of the company's commitment to protecting the athlete making sure every piece of equipment meets the performance standards athletes expect every time they hit the field.
Two players that are worlds apart but their helmets and protective equipment are the same. Riddell. Protect. Perform. This commercial first aired on Christmas day 2011 during the NFL's Dallas Cowboys vs. Arizona Cardinals game.